Focus on salaries undermines retaining graduates locally
Focus on salaries undermines retaining graduates locally
14 September 2021
A major new research report from the Bridge Group, funded by higher education charity the UPP Foundation, finds that the current narrative of graduate success - which focuses on high salaries - is neither accurate nor inclusive.
The report’s conclusions – based on a national quantitative study, and interviews with 35 graduates from four universities (University of Exeter, University of Hull, University of Lincoln, University of Sunderland) and 11 employers with links to those universities shows that decisions to stay local after graduating are guided by considerations of wellbeing, financial independence and health. Graduates want to have ‘meaningful’ careers, rather than simply high salaries, and to be able to live in places and environments which appeal to them.
The report also shows:
51% of graduates in the UK remain local to their university after graduation. Those who commuted to university as students were more likely to stay (76%), but 39% of those who did not commute also stayed on.
Graduates who stayed in the region of their university after graduating were as likely as graduates who moved away to report that they were in paid employment and that their current activity was on track with their future plans.
Graduates who stay on in the region are more likely to be from lower socio-economic backgrounds (in terms of the Index of Multiple Deprivation (IMD)), more likely to represent the first generation of their family to attend university and more likely to be mature (25 years old and above on entry).
There is a mismatch between employers’ assumptions and the behaviours of graduates. Employers believe that graduates want to move ‘out to move up’, but this is contradicted by the finding that 51% of graduates stay in the region.
The report makes several recommendations to change assumptions and rethink the way graduate success is measured so they align with what graduates actually value, and be inclusive to students from all socio-economic backgrounds in all parts of the UK. These include:
Rethinking the metrics used to measure graduate success, so that students that study and remain local are valued by universities.
Ensuring the right kind of advice is available to them through university careers services.
Assisting SMEs based in the UK’s regions with hiring graduate talent.
Writing in the report’s Foreword, former Universities Minister and Chair of the UPP Foundation Advisory Board, The Rt Hon Chris Skidmore MP said: “This report by the Bridge Group highlights why we need a more inclusive, careful and more balanced understanding of how we define successful graduate outcomes. Data of course remains important, but we must start to refocus on how we measure value rather than the price of higher education.”
Dr Penelope Griffin, Director of Higher Education and Impact at the Bridge Group, said: “This report shows that while graduate retention in the regions is under-valued, there are practical steps that we can take to address this – and to support its growth. Graduate retention makes a significant contribution to levelling-up in the regions."
Richard Brabner, Director of the UPP Foundation, said: “Universities have been criticised for pulling talent away from the regions and towards metropolitan cities, but the reality is much more nuanced.
“All universities play a key role in their local economies, and should be judged on the basis of meeting the values and expectations of their graduates, rather than simply crude salary data”